Dante Moore carries a $5 million On3 NIL valuation for 2026, tied with Jeremiah Smith for the highest of any returning college football player. Oregon’s quarterback announced on Jan. 14, 2026, that he would return to Eugene instead of entering the NFL Draft, where he was projected as a top two pick, after Oregon and his camp worked out his NIL and revenue share package and an insurance policy against injury. His deals include Nike, Beats by Dre, DoorDash, T-Mobile and eBay.
| Brand | Category | Notes |
|---|---|---|
| Nike | Footwear and apparel | Fronted the Grateful Ducks campaign with the Grateful Dead in October 2025, then joined Nike’s headline NIL roster for 2026 |
| Beats by Dre | Headphones | |
| DoorDash | Delivery | |
| T-Mobile | Wireless | |
| eBay | Marketplace | |
| Raising Cane’s, Factor, CVS | Food and retail | |
| Ducks of a Feather | Oregon NIL merchandise | A “Moore Air” shirt |
| His own brand | Merchandise and books | Runs his own merch shop and published a children’s book, “From Journey to Dreams” |
How His Value Climbed
| Point in time | On3 valuation |
|---|---|
| Fall 2025, first year as Oregon’s starter | About $1.7 million |
| January 2026, weighing the draft | About $2.3 million |
| 2026 season, after returning | $5 million |
Why He Came Back
Moore said he still had more to learn after the 2025 season, and he has failed before: he started as a freshman at UCLA before transferring to Oregon and sitting behind Dillon Gabriel. Oregon’s NIL resources, organized through Phil Knight backed Division Street, made the return financially close to the NFL for one season, and the insurance policy covered the risk of an injury costing him draft position. Oregon also added former Nebraska quarterback Dylan Raiola behind him.
Deals are from Nike announcements and reporting by Sports Illustrated and CBS Sports; valuations are On3 figures. NIL valuations are estimates, not salaries.
The Bottom Line
Dante Moore is worth $5 million in NIL for 2026 after turning down a likely top two NFL pick, with deals led by Nike and Beats by Dre. See the team picture on Oregon NIL, his coach’s deal on the Dan Lanning salary page, and the national list on highest NIL valuations.