Jeremiah Smith carries a $5 million On3 NIL valuation for 2026, tied with Oregon’s Dante Moore as the highest of any returning college football player and by far the highest for a non quarterback. Ohio State’s star receiver has national deals with Adidas, Red Bull, Lululemon, American Eagle, 7-Eleven and Nintendo, and was a cover athlete for EA Sports College Football 26. He has 163 catches for 2,558 yards and 27 touchdowns in his first two seasons.
| Brand | Category | Notes |
|---|---|---|
| Adidas | Footwear and apparel | Signed July 2025 even though Ohio State is a Nike school; he says he has worn Adidas since he was 10 |
| Red Bull | Energy drink | Signed September 2024 as a true freshman, the brand’s first college football athlete |
| EA Sports | Video games | College Football 26 cover with Caleb Downs and Ryan Day |
| Lululemon | Apparel | |
| American Eagle | Apparel | Signed August 2025; included Travis Kelce’s Live to Play collection |
| 7-Eleven | Convenience stores | Signed August 2025 |
| Nintendo | Video games | |
| Battle Sports | Football gear | |
| Ricart Automotive | Local car dealer | Columbus area deal |
| The Foundation | Ohio State collective | Ohio State’s main NIL collective |
How His Value Compares
| Player | School | 2026 On3 valuation |
|---|---|---|
| Jeremiah Smith, WR | Ohio State | $5 million |
| Dante Moore, QB | Oregon | $5 million |
| Sam Leavitt, QB | LSU | $4.5 million |
| Bryce Underwood, QB | Michigan | $3 million |
| Julian Sayin, QB (his quarterback) | Ohio State | $2.5 million |
Why a Receiver Is Valued Like a Quarterback
Quarterbacks hold almost every top spot on NIL lists because brands pay for the face of a program. Smith broke that pattern by producing at a level no receiver his age has matched: 76 catches for 1,315 yards and 15 touchdowns as a freshman on Ohio State’s 2024 national title team, then more as a sophomore. He is widely projected as the first non quarterback taken in the 2027 NFL Draft, so 2026 is expected to be his last college season. Asked what his first big purchase was, he said he bought his grandmother’s house, and that he plans to save the rest until he reaches the NFL.
Valuations are from On3’s 2026 figures as reported by FanSided; deals from Adidas, Red Bull and reporting by Sports Illustrated and Heavy. NIL valuations are estimates, not salaries.
The Bottom Line
Jeremiah Smith is worth $5 million in NIL for 2026, the most for any non quarterback, built on Adidas, Red Bull, EA Sports and a list of national brands. See the whole team on Ohio State NIL, the national list on highest NIL valuations, and his numbers on the Ohio State football schedule.