LaNorris Sellers carries a $2 million On3 NIL valuation for 2026, down from a peak of $3.7 million entering 2025, when he ranked among the five most valuable players in college football. South Carolina’s quarterback turned down more than $8 million in NIL money to transfer and stayed for a third season as the starter, then signed with Nike in June 2026 as the school switched from Under Armour. He also has deals with Beats by Dre, T-Mobile, Midas and Raising Cane’s.
| Brand | Category | Notes |
|---|---|---|
| Nike | Footwear and apparel | Signed June 15, 2026, as South Carolina moved to a 10 year Nike deal after 19 years with Under Armour |
| Midas | Auto care | Promoted since January 2025; officially signed again in September 2026 |
| Beats by Dre | Headphones | One of nine athletes in the 2025 Beats Elite NIL class |
| T-Mobile | Wireless | Friday Night 5G Lights campaign for small town high school football |
| Collegiate Legends | Collectibles | His own custom action figure, priced at $99.99; he gifted figures to local children |
| Dick Dyer Mercedes-Benz and Volvo | Local car dealer | Renewed in 2025 with a video of him as a sales consultant |
| Raising Cane’s, Cheez-It, EA Sports | Food and gaming |
How His Value Has Moved
| Point in time | On3 valuation |
|---|---|
| Summer 2025, after SEC Freshman of the Year | $3.7 million |
| Summer 2026, after his second season | $2.7 million |
| 2026 season | $2 million |
Why He Stayed
Sellers, a former three star recruit from Florence, South Carolina, became one of the sport’s most marketable quarterbacks after a breakout 2024. He entered 2026 with 5,057 career passing yards, 33 touchdown passes, 995 rushing yards and 13 rushing touchdowns, and is widely expected to enter the 2027 NFL Draft. Staying home instead of taking a larger offer elsewhere has made him a regional brand, which is why so many of his deals are South Carolina businesses.
Deals are from On3 and Sports Illustrated; valuations are On3 figures. NIL valuations are estimates, not salaries.
The Bottom Line
LaNorris Sellers is worth $2 million in NIL for 2026 after turning down more than $8 million to leave South Carolina, with Nike, Beats by Dre, T-Mobile and Midas among his partners. See his coach’s deal on the Shane Beamer salary page, the team on South Carolina NIL and the national list on highest NIL valuations.