The most expensive stadium naming rights deal in American sports is Crypto.com Arena in Los Angeles at $700 million over 20 years, about $35 million a year, followed by Scotiabank Arena in Toronto at C$800 million and SoFi Stadium at roughly $30 million a year. Most venues earn far less: a typical NFL or MLB naming deal is $5 to $15 million a year, and college stadiums usually sign for under $2 million. The chart ranks the biggest deals.
What Naming Rights Pay For
| Venue type | Typical annual value | Examples |
|---|---|---|
| New NFL or NBA arena in a top market | $20 to $40 million | Crypto.com Arena, SoFi Stadium, Intuit Dome |
| Established NFL stadium | $8 to $20 million | MetLife Stadium, Mercedes-Benz Stadium, Levi’s Stadium |
| MLB ballpark | $5 to $20 million | Citi Field, Truist Park, Oracle Park |
| NHL or NBA arena, mid market | $3 to $10 million | Most arenas outside New York, Los Angeles and Toronto |
| College football stadium | $500,000 to $2 million | Field and stadium sponsorships at Power Four schools |
| Minor league ballpark | Under $500,000 | Local banks, health systems and utilities |
How the Deals Work
Naming rights are usually sold for 10 to 25 years and paid annually, with the money going to whoever owns the building, which is often the team but sometimes a city or stadium authority. The sponsor gets the name on the building, signage, broadcast mentions and hospitality, and deals frequently include an exit clause if the sponsor’s business changes, which is how FTX Arena in Miami became Kaseya Center within months. Publicly funded stadiums often split the revenue between the team and the municipality.
Related
Largest NFL stadiums · Most expensive stadiums · College football stadium capacity · How much NFL owners make
Deal values as reported by Sports Business Journal and team announcements at signing.