Updated Saturday, September 5, 2026. Figures are reported estimates; Alabama does not publish its payroll. Refreshes after each portal window.
Alabama’s reported roster cost of $37.2 million ranks eighth in the country, behind the seven programs at $40 million or more. What stands out is how little of that is concentrated in stars: only two Tide players appear in the On3 NIL 100, and neither is above $2 million. Alabama is paying for depth and a young roster rather than a marquee transfer.
| Player | Pos | On3 valuation | Notes |
|---|---|---|---|
| Keelon Russell | QB | $2M | Redshirt freshman, named QB1 on the official Week 1 depth chart |
| Ryan Coleman Williams | WR | $1.8M |
On3 NIL 100 as of September 4, 2026, deal based model.
How Alabama Spends
Kalen DeBoer’s third roster is built on recruiting classes rather than portal splashes, and the valuation list reflects it. Russell at $2 million is below what the market pays an established Power Four starting quarterback ($2.5 million to $3 million by Opendorse’s data), because he is a first year starter. If he plays to his recruiting ranking, next year’s retention price will look very different. Alabama’s $37.2 million total means the program is spending at the top of the second tier without a single deal that makes national news.
The Bottom Line
Alabama’s reported $37.2 million roster is eighth nationally and spread across a young roster rather than a few stars, with Keelon Russell the most valuable player on it. National context is on most expensive rosters and highest NIL valuations. Related: Alabama football schedule, Alabama depth chart.