Updated Saturday, September 5, 2026. Figures are reported estimates; Georgia does not publish its payroll. Refreshes after each portal window.
Georgia is the preseason No. 3 team and only the 12th most expensive roster, at a reported $34.2 million, and the gap is by design. Kirby Smart’s program still builds through high school recruiting and develops from within, so its money is spread across a deep roster rather than a few portal contracts. Only one Bulldog appears in the On3 NIL 100.
| Player | Pos | On3 valuation | Notes |
|---|---|---|---|
| Gunner Stockton | QB | $2M | Returning starter; 24th highest football valuation |
On3 NIL 100 as of September 4, 2026, deal based model.
How Georgia Spends
Stockton at $2 million is roughly two thirds of what the market pays a proven Power Four starting quarterback, and there is no seven figure portal addition on the roster to match what LSU, Texas or Miami did in January. That is consistent with how Georgia has operated in the NIL era: recruit at the top of the rankings, keep the roster largely intact, and pay retention money broadly rather than concentrate it. The result is a $34.2 million roster that ranks behind Tennessee and Ole Miss in the SEC by cost and ahead of both in the polls.
The Bottom Line
Georgia’s reported $34.2 million roster is 12th nationally and the least star heavy of any top five team, with Gunner Stockton at $2 million its only NIL 100 player. National context is on most expensive rosters and highest NIL valuations. Related: Georgia football schedule, Georgia depth chart.